Tag Archive: million


700 million is approaching fast, but still a small fraction of the world.

149 million in the US is still under 50%. How much more can they grow?

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Why the headline is important and tips to write great headlines

Amplify’d from www.jeffbullas.com

The latest Twitter statistics show that Twitters growth last year was over 1,300% with the latest numbers  revealed by Twitter at their Chirp conference for developers in April  showingHow To Write A Mind Blowing Headline For Twitter

  • Total number of users at 105 million (12 months ago that number was 8 million)

  • Twitter received 180 million unique visitors a month to its website.

Read more at www.jeffbullas.com

 

Check-ins Are Dead?

Location App Life360 Adds 1 Million Users in 10 Weeks

Amplify’d from m.readwriteweb.com

Today, though, family app Life360 announced it just hit 2 million families using its service – 1 million of whom started using the service in the last 10 weeks. How did they do it? They re-imagined the check-in. While other services let users declare what venue they are at but leaving most people wondering why they would want to do so – Life360 offers a clear and simple value proposition. Check-ins on that service send simple GPS co-ordinates from a child to their parents. “I want you to check-in on that app throughout the night so I know where you are and that you’re ok!”

Read more at m.readwriteweb.com

 

Angry birds works because of “near misses”

From WIRED:

“I have to admit that the demand was a little bit beyond our expectations,” Laurs says. “It does literally appeal to everybody, no exception.”

It was designed to. Mark Griffiths is a professor of psychology who also heads the International Gaming Research unit at Nottingham Trent University. “It’s very similar to the research I do on gambling,” he says. “When you can pinpoint where you went wrong, this is called a near miss. It’s used all the time in terms of how scratch cards and slot machines are designed. When we fail to win, we create a reason in our mind why we didn’t. The losses effectively become near-wins and feel ‘cognitively frustrating’. And the only way you can get rid of that frustration is to go back to the start and play again.” A 2008 study, conducted by Carmen Rusiello, director of the East Carolina University psychophysiology department, and funded by games developer Popcap, found that the “cognitive distraction” provided by casual mobile games such as Bejeweled significantly improved players’ moods and stress levels among the 134 tested.

“It’s also incredibly simple,” says Griffiths. “If it were too complicated, people wouldn’t persist. Addictions in the true sense are about constant rewards. I’ve never met anyone addicted to a bi-weekly national lottery, because there’s only two chances a week. On a slot machine, when you can gamble 30 times a minute, that’s very rewarding. On a game like Angry Birds, it’s every few seconds.”

Amplify’d from www.wired.co.uk

Angry Birds is the first waste of 75 millions people’s
time that can be accurately quantified. Every day, users spend 200
million minutes — 16 years every hour — playing the mobile game.
Three trillion pigs have been popped. It has filled billions of
those interstitial moments spent riding the bus, on a plane or in
important work meetings, and it is or has been the number-one paid
app on iTunes in 68 countries, as well as the best-selling paid app
of all time. It went straight to the top of
the new Mac App Store in January
, selling 150,000 copies in its
first week. Sixty thousand Angry
Birds
soft toys
have been sold. In January, the trailer
for the new Angry Birds
Rio
racked up 500,000 YouTube views in a weekend; on
official videos alone, Angry Birds has had 27 million
total views. In total, the “brand” has taken more than €50 million:
not bad for a game that cost €100,000 to make. On the first
anniversary of its release, 2,405 people in 756 cities worldwide
wasted even more of their time holding events in celebration of
Angry Birds Day”.
David Cameron
and
Justin Bieber
say they are fans. So do Paul Gascoigne and
Salman Rushdie.

Read more at www.wired.co.uk

 

How Big is the Internet?

Newest stats compiled by Pingdom.

Amplify’d from royal.pingdom.com
  • 152 million – The number of blogs on the Internet (as tracked by BlogPulse).
  • 25 billion – Number of sent tweets on Twitter in 2010
  • 100 million – New accounts added on Twitter in 2010
  • 175 million – People on Twitter as of September 2010
  • 7.7 million – People following @ladygaga (Lady Gaga, Twitter’s most followed user).
  • 600 million – People on Facebook at the end of 2010.
  • 250 million – New people on Facebook in 2010.
  • 30 billion – Pieces of content (links, notes, photos, etc.) shared on Facebook per month.
  • 70% – Share of Facebook’s user base located outside the United States.
  • 20 million – The number of Facebook apps installed each day.

Read more at royal.pingdom.com

 

Like Facebook and Google before it, Twitter has thousands of marketers chomping at the bit to find a ad strategy.

They are smart to eschew old models and launch programs that use the unique power of Twitter. Early testers tell me the “Promoted Tweets” are exceeding expectations and many of us are anxiously awaiting a user model where we can experiment with small budgets ourselves.

If you hate ads, you know why it will take a new model. If you are selling anything online, watch this space. It is going to make these early number look puny.

Amplify’d from www.businessweek.com
BusinessWeek Logo

Jan. 24 (Bloomberg) — Twitter Inc. will probably more than triple its advertising revenue to $150 million this year as more companies use it to spread marketing messages, according to Internet researcher EMarketer Inc.

Ad sales for Twitter, which introduced its advertising program in April, may reach $250 million in 2012, said Debra Aho Williamson, an analyst at EMarketer, which today released its first multiyear research report on the blogging site. San Francisco-based Twitter has lured advertisers such as Nissan Motor Co., Hewlett-Packard Co. and Starbucks Corp.

Twitter, which has more than 175 million registered users globally, is competing for advertising dollars with larger companies such as Google Inc. and social-networking rival Facebook Inc. The company will need to boost its user base while demonstrating that ads posted on its pages are effective, Williamson said. A December Pew Research Center report said only 8 percent of U.S. Web surfers use Twitter, she noted.

Read more at www.businessweek.com