Tag Archive: company


Amplify’d from connectedplanetonline.com

Smart grid could fuel telco-utility company mergers

“Everything we were seeing was that broadband power line was not working,” said Burrow, who came from the telco side of the business. “We realized the electric utilities would be deploying fiber, and they probably wouldn’t deploy it just for the smart grid. If they were going to go to that expense, it would be inevitable that at some level they would compete against us.”

What appealed to the telco was not only that it could neutralize a potential competitor and gain a customer, the company also would be extending service to areas not in the telco’s existing footprint, paving the way for future growth on the telco side.

Read more at connectedplanetonline.com

 

I read the bit about JCP putting up banner ads with like buttons and started wonders.

Supposing I had access to million of dollars to get millions of people into my thousand of store locations, and/or my online shopping site, would I set up a DESTINATION on Facebook?

The ordering on Facebook bit make sense.. it’s like putting up a new store in a new town. “Go where the people are”

But what about the ads. A banner is luck to get one click. Would you use that to go to Facebook, or send people to your own site?

Amplify’d from mashable.com

JCPenney currently has 1.3 million fans on Facebook. The company moved closer to Facebook integration in October when it began running Facebook “like” buttons in its banner ads.

Read more at mashable.com