Check-ins Are Dead?
Location App Life360 Adds 1 Million Users in 10 Weeks
Today, though, family app Life360 announced it just hit 2 million families using its service – 1 million of whom started using the service in the last 10 weeks. How did they do it? They re-imagined the check-in. While other services let users declare what venue they are at but leaving most people wondering why they would want to do so – Life360 offers a clear and simple value proposition. Check-ins on that service send simple GPS co-ordinates from a child to their parents. “I want you to check-in on that app throughout the night so I know where you are and that you’re ok!”