I may have posted this video before, but when I view it, I’m reminded how simple the problems of selling books can be solved.
Tag Archive: content
I think I’m in big trouble…
I write with ellipsis (ore is that ellipsises?) and all sorts of odd punctuation.
And a lot of my posts are meant to be read, not for multi page engagements. (which likely would be a good thing for me to think about)
Will Google hate me?
The first thing that webmasters need to keep in mind is that low-quality pages will impact all the sites on a domain. While it’s difficult to say precisely what that means, here are a few things to avoid:
- Pages that duplicate content from another site.
- Content that has a lot of spelling or grammatical errors.
- Pages that have notably poor performance on analytics. You should check your bounce rate, time on page, etc., to determine which pages are poor performers.
- Content that has an ad-to-content ratio that’s heavy on advertisements.
Great post to start off the 12 days of Blogging series.
I’m just typing this.. I’ll WRITE something later (as the post would say)
From my post “How to Write a Book” I share the 4 ways we use a speakers material to create a best seller fast.
I create most of my content with a computer and keyboard. Works great for many people, but there is a faster way to write (also the easiest): talk your book
The trick is to record yourself as your focus on one of chapter. Using your outline, you can quickly cover the topic and key points for that chapter. When that’s recorded and transcribed you’ll have a rough draft in no time.
Speaking into a recorder can be intimidating. Try one of these instead:
- Hire an editor or writer to work as your co-author. Once they become familiar with you and your outline of chapters, set up a phone conference line with recording and have them ask the questions and keep you on focused as you provide answers, stories, explanations and comments. You’ll find that having a listener on the line makes it easier, and using your editor will allow them insight and input during the process.
- Use what you already have. If you’ve been a guest on a teleseminar or radio program, given a speech on your topic or written articles, you likely have more material than you think… ready to add to your book. We start most projects by taking an inventory of these assets and our authors are surprised when they see the list. A good editor can place your existing content into chapters in your outline much quicker than you thought possible.
- Blog your book content. If you don’t have content, start creating it in pieces. Many a book has started as a series of blog posts. I used some posts to start Twitter Revolution as the first step in that book. We added a polls and questions (on Twitter of course) and invited other experts on a radio program that we transcribed. We had hundreds of contributors and a rough draft in just a few weeks with hundreds of pages more than we needed. We edited it down to the best, and got the first book out about Twitter.
- Sell Your Information First. Information marketers know that the content of a book is more than enough material to create a seminar. The reverse it also true. Teach a course in person, in training classes, on the phone or on a webinar. Most of the material created for the course will be useful for your book. Make sure it’s recorded and transcribed.