Archive for August, 2011


Publishers and the retail channel are hurting because they haven’t been convinced that knowledge and information can’t be locked into books.

But it’s never been a better time for authors and thought leaders with ideas to share

Amplify’d from gigaom.com

What if you could ask the author of a book a question while you were reading the book? That’s the kind of world Amazon wants to offer with its new @author feature, which the online bookstore launched on Wednesday with a group of writers including Susan Orlean and self-help guru Tim Ferriss. Readers can ask questions directly from their Kindles while they are reading a book, and the question gets sent to the author’s Twitter account as well as to their home page at Amazon. In addition to creating what the company hopes will be a kind of reader community around Kindle titles — something it has been pushing in other ways as well — this new feature looks like another step in Amazon’s quest to cut publishers out of the equation and build relationships directly with authors.

The rise of the self-publishing superstar

Among those who have taken advantage of this phenomenon are Amanda Hocking, who started writing Kindle books for young adults a little over a year ago and managed to bring in more than $2 million in revenue without the help of a traditional publisher or agent. That performance convinced the publishing world to take another look, and Hocking signed a $2-million multi-book deal with St, Martin’s Press earlier this year. Other self-publishers such as Konrath have continued to promote the benefits of self-publishing (my colleague Cyndy Aleo has a series of posts based on interviews with young adult authors about self-publishing).

Read more at gigaom.com

 

Publishers and the retail channel are hurting because they haven’t been convinced that knowledge and information can’t be locked into books.

But it’s never been a better time for authors and thought leaders with ideas to share

Amplify’d from gigaom.com

What if you could ask the author of a book a question while you were reading the book? That’s the kind of world Amazon wants to offer with its new @author feature, which the online bookstore launched on Wednesday with a group of writers including Susan Orlean and self-help guru Tim Ferriss. Readers can ask questions directly from their Kindles while they are reading a book, and the question gets sent to the author’s Twitter account as well as to their home page at Amazon. In addition to creating what the company hopes will be a kind of reader community around Kindle titles — something it has been pushing in other ways as well — this new feature looks like another step in Amazon’s quest to cut publishers out of the equation and build relationships directly with authors.

The rise of the self-publishing superstar

Among those who have taken advantage of this phenomenon are Amanda Hocking, who started writing Kindle books for young adults a little over a year ago and managed to bring in more than $2 million in revenue without the help of a traditional publisher or agent. That performance convinced the publishing world to take another look, and Hocking signed a $2-million multi-book deal with St, Martin’s Press earlier this year. Other self-publishers such as Konrath have continued to promote the benefits of self-publishing (my colleague Cyndy Aleo has a series of posts based on interviews with young adult authors about self-publishing).

Read more at gigaom.com

 

I wanted to make it easy for people to see where my class was offered during the upcoming DIGITAL WORLD EXPO in Las Vegas

Does a video help?

Digital World Expo debuts an annual forum for professional education in all forms of interactive marketing, media, communications and advertising. Attendees will learn, train and build awareness of technology application in media and what’s to come. Four areas are presented to meet the needs of today’s media professionals in digital advertising, marketing, public relations, development and strategy:

Know any OLD Baby Boomers?

Despite what the media says, baby boomers aren’t old. Officially, baby boomers include folks born between 1946 and 1964. That means we range from 47 – 65 which means only a few of us are retirement age and most of us are still very young, vibrant folks (with huge disposable income as we’re at the top pay scales in our companies and most of us are empty nesters or close to it)

Here’s a crazy idea: Persuade the world to try living in peace for just one day, every September 21. In this energetic, honest talk, Jeremy Gilley tells the story of how this crazy idea became real — real enough to help millions of kids in war-torn regions.

Amplify’d from www.ted.com
 

I teach authors to create content for their readers beyond their book. Most of us spend much more time online, watching video, or listening to audio than we ever spend with a book. …

Amplify’d from bestsellerauthors.com
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Go where your audience lives

I almost always suggest an author have their own radio show. Easy to set up, and adaptable to talk about any subject with any guests. I also suggest every author of a blog and social media pages about their subject.

Read more at bestsellerauthors.com

 

Do the math: 170,000 real books published a year, probably 50,000 of them are commercial, well constructed and seriously published. Of those 50,000, as many as 100 (that’s 2 a week) hit their potential. One out of five hundred. It’s got to be some book, but it doesn’t have to be yours.

Amplify’d from www.thedominoproject.com

Are you feeling lucky?

One of the biggest distinctions between old publishing and new is the nature of luck.

The fact is, in the old model, something had to become a bestseller. What to Expect When You’re Expecting just hit its tenth year on the bestseller lists (520 weeks in a row, 17 million copies sold). It’s a great book from a great publisher, but a run like that is as much the work of good timing, good breaks and the fickle finger of fate. There’s a reason the expression, “surprise bestseller” is in the vernacular. Most bestsellers are in fact, surprises.

Read more at www.thedominoproject.com

 

I had a turning point that I can trace back to the moment of serendipity where I found this video.

I’ve long said that the properly motivate person can learn from anything.. did I go to far this time?