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Do the math: 170,000 real books published a year, probably 50,000 of them are commercial, well constructed and seriously published. Of those 50,000, as many as 100 (that’s 2 a week) hit their potential. One out of five hundred. It’s got to be some book, but it doesn’t have to be yours.

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Are you feeling lucky?

One of the biggest distinctions between old publishing and new is the nature of luck.

The fact is, in the old model, something had to become a bestseller. What to Expect When You’re Expecting just hit its tenth year on the bestseller lists (520 weeks in a row, 17 million copies sold). It’s a great book from a great publisher, but a run like that is as much the work of good timing, good breaks and the fickle finger of fate. There’s a reason the expression, “surprise bestseller” is in the vernacular. Most bestsellers are in fact, surprises.




I had a turning point that I can trace back to the moment of serendipity where I found this video.

I’ve long said that the properly motivate person can learn from anything.. did I go to far this time?

What if we are wrong?

700 million is approaching fast, but still a small fraction of the world.

149 million in the US is still under 50%. How much more can they grow?

Google’s vast resources and connections causes a lot of training videos to be created.

I’m just starting to explore. The front page gave me more good information than I can watch in a full day.

If you want to know about search, marketing, business or consumer trends.. check this out.

Yes, it’s really a post guys

I”ve been playing on the #EmpireAvenue site for a while now, and dutiful linked up several of my favorite blogging sites.

I agree that putting someone else feed, a comment feed, or a compilation is NOT a blog.. but what about Amplify (tumblr, posterous, et al)?

Since I share most on Amplify, I put in that feed.. then got reject by their automated process. Should we be penalized for using a more social way to blog?

The activity on my page shows any human that I spend time interacting with people. Makes sense that the search engines want to know that too.

While I’m there for the conversations.. cool to know I’m help you rank higher too

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Twitter on Google

Danny Sullivan from Search Engine Land recently asked Google and Bing some questions on how they use social data from Twitter and Facebook. In particular, he wanted to know how that data influenced regular web search results. As we all know being found on the first page of Google in search results can drive a lot of traffic to your blog and website and research shows that nearly 90% of all clicks on links on Google come from being on the first page of Google.



Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse. But we don’t. Data about how social media really works, who uses it and how, continues to surprise.

The Social Habit 2011 by Edison Research.pdf page 28 of 53 9 Surprising New Facts About Social Media in America 5. Super Socials Love Twitter
Partially an explanation of Twitter’s popularity and role in the culture despite it’s relatively small user base, 23% of the “super socials” use Twitter, which is almost triple the rate of Americans overall. (98% of super socials use Facebook, and 45% use MySpace)



Leib Lurie never intended for his company, message delivery service One Call Now, to be pet-friendly. But his dog, Ivy, had other ideas.

Read more:

New books published have been on a steady growth curve over the last decade or so while traditional publishers and bookstores struggle to figure out what to do about it.

Smart authors have done just fine.

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If you’re an author of books that have gone out of print, you could be sitting on a goldmine.

Savvy writers – especially those with an online following — are reveling in unexpected profits by self-publishing their defunct backlist titles as new e-books.

“In six weeks, I’ve made three times the advance I was paid initially,” says Carolyn Jewel, an author of historical and paranormal romances who has reissued the first of her backlist titles originally published by Hachette and Penguin-Putnam. I spoke with Carolyn recently about her surprise bonanza.

“I’ve also made more than I did in royalties while the book was in print. My out-of-print titles weren’t earning anyone any money — except used books stores I suppose. Today, my backlist has value to me.”

Bestselling author reissuing archive of 40 books

“I’m more excited than I’ve ever been,” says New York Times bestselling author Bob Mayer, who wrote in a recent blog post about plunging into self-publishing and reissuing his defunct titles as e-books. The former Green Beret wrote the first of 40 military thrillers and historical novels in 1991, which he says have sold more than 4 million copies over the years. In addition to self-publishing his entire backlist, Mayer has opted to reject his longtime publisher St. Martin’s and their six-figure advances. Instead he’s publishing his new epic novel Duty, Honor, Country, a Novel of West Point and the Civil War, himself.