“I’m not talking numbers of fans, followers, re-tweets and mentions, although those soft metrics are very important. I’m talking numbers in conversions and sales. Im talking new leads. I’m talking ROI. In most cases, those are the numbers equaling the holy grail for marketing departments, CEO’s, CFO’s and owners of small and medium sized organizations. Community building, PR, engagement, they get it, but not as much as justifying expenditures that lead to revenue.”

Amplify’d from kbjonline.com
1. Create Integration and Alignment with Business Goals
2. Connect the Sales Funnel
3. Document the Numbers

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