Like Facebook and Google before it, Twitter has thousands of marketers chomping at the bit to find a ad strategy.
They are smart to eschew old models and launch programs that use the unique power of Twitter. Early testers tell me the “Promoted Tweets” are exceeding expectations and many of us are anxiously awaiting a user model where we can experiment with small budgets ourselves.
If you hate ads, you know why it will take a new model. If you are selling anything online, watch this space. It is going to make these early number look puny.
Jan. 24 (Bloomberg) — Twitter Inc. will probably more than triple its advertising revenue to $150 million this year as more companies use it to spread marketing messages, according to Internet researcher EMarketer Inc.
Ad sales for Twitter, which introduced its advertising program in April, may reach $250 million in 2012, said Debra Aho Williamson, an analyst at EMarketer, which today released its first multiyear research report on the blogging site. San Francisco-based Twitter has lured advertisers such as Nissan Motor Co., Hewlett-Packard Co. and Starbucks Corp.
Twitter, which has more than 175 million registered users globally, is competing for advertising dollars with larger companies such as Google Inc. and social-networking rival Facebook Inc. The company will need to boost its user base while demonstrating that ads posted on its pages are effective, Williamson said. A December Pew Research Center report said only 8 percent of U.S. Web surfers use Twitter, she noted.