I read the bit about JCP putting up banner ads with like buttons and started wonders.
Supposing I had access to million of dollars to get millions of people into my thousand of store locations, and/or my online shopping site, would I set up a DESTINATION on Facebook?
The ordering on Facebook bit make sense.. it’s like putting up a new store in a new town. “Go where the people are”
But what about the ads. A banner is luck to get one click. Would you use that to go to Facebook, or send people to your own site?