Just to make sure I understood, I read Seth Godin’s blog post 3 times.
Right up there at the top … Seth suggests that you’d be CRAZY to read Twitter comments.
Then he repeats the OLD MEDIA strategy. and repeats it again, and again and again. .. like “if they don’t get it, we just haven’t said it enough”
We know this is Seth’s thinking.. He doesn’t even allow you in the conversation on his blog.
We are now in the era of REAL TIME conversation. When I read about someone reading tweets after a talk, I wonder “Why didn’t you get access to the feed DURING the talk?”
Listen to your audience. What they say IS the message that’s important to them. If human beings filter what you say, change it around and spread it in their own way.. treat them like partners in the conversation and respect(love) them.
They didn’t “get it wrong”.. they got their own message. If you want to serve them, listen and build from there frame of reference. Engage your audience, let them OWN the message, and they will help you spread your meme to the world.
Listen and Love.. it’s as simple as that.